in the footsteps of giants
Years ago, in the early days of our work on the Monolith, I had begun extensively researching ARGs, having only vaguely heard the term when I was younger. I've talked about it before, but there was a sort of chicken and the egg situation when we really started to get the project rolling. I knew "what" an ARG was, but never had the words. Growing up, I participated in I Love Bees and thought the concept was incredible, but didn't have the terminology for it. Obviously, the allure of making media that felt "real" was always there from the beginning of the project, but a few deep-dives around 2010 brought everything into a new perspective. Especially when I realized that the godfather of all alternate reality games was set in our own New Jersey.